#100
Under the Influence with
Terry O’Reilly
Apostrophe Podcast Network
Canada
Under the Influence with Terry O'Reilly is a masterclass in the seductive art of advertising, where O'Reilly deconstructs iconic campaigns with the enthusiasm of a magician revealing his tricks. It’s equal parts history lesson and psychological thriller, showing how brands have wormed their way into our minds—and why we’ve let them.
"I was listening to this before it was ever a podcast! Great lessons in branding and marketing. Essentially, it's a celebration of creativity (and commerce) mixed with a bit of nostalgia and history. And, it's fun to listen to."
- Marina Hanna, Pacific Content/JAR Audio
Under the Influence with Terry O'Reilly is a playful but deep dive into the world of advertising—an art form that is equal parts manipulation and brilliance. O’Reilly, with the affable charm of a seasoned adman, takes you behind the scenes of campaigns that have shaped our lives, from the beloved jingles to the iconography we can’t shake. It’s a show about the power of suggestion, how clever packaging and masterful psychology worm their way into our collective consciousness. O'Reilly’s voice is like a guide through a labyrinth of memorable spots—he’s not just recounting history but uncovering the cleverness, the risks, the guts of it all. What’s delightful here is that it’s not just about selling products; it’s about the language of influence itself—the way ads speak to us, seduce us, and, at times, tell us exactly who we are. With O’Reilly at the helm, advertising becomes a cultural artifact, its message as important as the medium.